Personal Sunshine

“Personal sunshine is about coziness, warmth, friendship, and families of any type where personal values ​​are the source for inspiring happiness and a balanced lifestyle. The key colours of the season are soft sorbet pastels combined with sandy mid-tones and the signature Michalsky dark navy.”

An analogue print taken on the beach on Berlin was then placed through a digital kaleidoscope to create a psychedelic patter that captured the spirit of the collection – with calculated serendipity being the driving force of the design.

Studio Lukas Feireiss collaborated with Michael Michalsky on his Personal Sunshine collection.

Kaegh Allen assisted in the production of the initial image and the post-production preparation for print.

www.studiolukasfeireiss.com
www.michalsky.com